Have you considered SEO and content marketing to boost your online presence?
SEO and content marketing are both useful strategies to increase your revenue. When you combine these two approaches, you’ll significantly improve the digital presence of your business.
The idea behind content marketing is the provision of useful content for your visitors. While the ultimate goal is selling your products or services, every single piece of content marketing should provide actual value to people.
On the other hand, SEO is all about driving people to your website via popular search engines. With SEO management, your site communicates the actual meaning of your website’s content to the search engine robots.
Now we are going deeper into the topic of integrating efficient content marketing with high-quality SEO approaches. As a result of combining these useful strategies, you’ll boost your digital presence, gain frequent visitors, and convert more leads into customers who bring money to the table.
How Do SEO and Content Marketing Exactly Differ?
Content marketing has two main objectives: provide valuable information to the targeted audiences and convert leads into paying customers. However, what counts as valuable content differs between companies and brands.
SEO is a strategy created and implemented to increase the visibility of your site on popular search engines’ result pages. Since the sites are getting ranked based on numerous factors, you want to make sure that your website comes out on top with as many keywords as possible. That’s because many people click only on the first few results, abandoning the second page of results altogether.
As you can see, the strategies of content marketing and SEO are not the same thing. But when you look at their ultimate goals, it’s clear that these two approaches aim to achieve the same objective of growing your business.
And this is exactly why you should consider combining the dual efforts to further grow your online usefulness, relevance, and presence to potential customers.
#1: SEO Needs High-Quality Content
You need to make your website the #1 source of useful information for the particular niche that you are in. High-quality information is being pushed to the top of the results pages by Google, for instance.
Since search engines provide an information-finding service for their customers, they need to make sure the results are relevant and actually help people. This aspect gets reflected in their algorithms as well.
Low-quality content that doesn’t answer a customer’s question will make that person click the back button. As a result, the search engine will start seeing a trend of quick exits from your site. The only automatic explanation is that your site doesn’t contain anything useful for the associated keywords. Your website will lose its ranking.
#2: Content Marketing Provides Backlinks
The success of your SEO efforts is partly based on the number and quality of backlinks you have to your site. While there are backlink building experts, the top way for acquiring backlinks is by uploading and sharing stellar content.
When you have content on your site that is worth linking to, you’ll see that organizations, companies, and individuals will start doing that without any further effort on your part. These links are likely to affect the ranking of your site to a great extent.
Keep in mind that within certain niche markets and business sectors, you may still need the push of backlink building. When there is a fierce competition or lower general public interest regarding the topic, you could need the extra push of link building services.
#3: SEO Helps Your Digital Presence
You can build a better online presence with the use of content marketing. SEO helps the very same goal by making your company more visible in the list of search engine results. A better ranking will get more click-throughs to your site and potential customers.
Proper SEO makes some of your content marketing output more visible online. When your on-page content marketing pieces match the quality expectations of search engine robots and serve the necessary technical bits, your blog posts and videos will reach more people.
#4: Technical Optimization Improves Content Marketing UX
When we say that SEO and content marketing go hand-in-hand, we really mean it. These two approaches have another complementary aspect. Since SEO involves technical optimization through the construction of a sitemap, writing metadata, and adding the right tags, your visitors are directly going to benefit from this.
While there is a widespread view that SEO is solely directed on search engine robots, the bigger picture is a bit more complicated. In fact, the crawling convenience for search engine robots benefits the reader of your content as well.
The proper tags enhance readability while the metadata allows potential visitors to better understand what your content is really about. The basic building blocks of SEO site architecture improve the user experience of your content marketing pieces. SEO and content marketing have a genuinely symbiotic presence.
The Bottom Line: Why SEO and Content Marketing Go Hand-in-Hand
Are SEO and content marketing independent online marketing strategies? While their specific methods are different, they are heavily connected and benefit from each other when conducted the right way.
These are the major reasons why SEO and content marketing go hand-in-hand:
- SEO needs quality backlinks. When you produce high-quality content, people and companies will start sharing these online, benefiting your SEO objectives as well.
- The technical standards of SEO are going to improve the user experience of visitors checking out your content.
- Search engine results ranking is based on numerous factors. Many of these reflect on the quality of your content. Delivery of superb content marketing pieces is going to benefit your ranking on Google.
- SEO takes your online presence to a new level if done right. You may have great content on your site, but you want search engines to provide that steady stream of organic traffic as well.